Fifteen years turning screens into signal.
I'm Dom Kozak, Director of Programmatic at JCDecaux Middle East. I came up through the messy, brilliant middle of ad-tech: trading desks, supply, the region's first programmatic out-of-home deals. I have spent the last decade making OOH measurable, automated and impossible to ignore.
My work sits where three things meet: media, data and applied AI. I build the systems that plan and buy screens, the shows that explain the industry to itself, and the tools that prove attention travels across every channel.
Based in Dubai. Front row for the fastest-moving OOH market on earth, and hands on rather than just talking about it.
- Now
- Director of Programmatic, JCDecaux ME
- Based
- Dubai, UAE
- Focus
- pDOOH · Attention · Applied AI
Standards & memberships
- IAB MENA member
- IAB DOOH Taskforce
- Outsmart Technical Sub-Group
- Contributor to the OpenDirect OOH data standard
Work that won.
- 2023
Ad Tech Hero
New Digital Age's Ad Tech Hero Award, recognising standout leadership in programmatic digital out-of-home.
New Digital Age - 2024
Awards Judge
Judge for the Programmatic DOOH Live Awards, the industry's benchmark for pDOOH creativity and effectiveness.
JCDecaux × New Digital Age