Dom Kozak
Director of Programmatic at JCDecaux Middle East. I build the systems, the data and the shows that turned out-of-home into signal across the region: measurable, automated, unmissable.
- Now
- Director of Programmatic, JCDecaux ME
- Based
- Dubai, UAE
- Focus
- pDOOH · Attention · Applied AI
Fifteen years turning screens into signal.
I'm Dom Kozak, Director of Programmatic at JCDecaux Middle East. I came up through the messy, brilliant middle of ad-tech: trading desks, supply, the region's first programmatic out-of-home deals. I have spent the last decade making OOH measurable, automated and impossible to ignore.
My work sits where three things meet: media, data and applied AI. I build the systems that plan and buy screens, the shows that explain the industry to itself, and the tools that prove attention travels across every channel.
Fluent with the machine.
AI isn't a bolt-on for me. It is how I work. I build with it daily: open models running on my own hardware, generative image and video pipelines, agents that do real jobs end-to-end, and data tooling that turns mess into decisions.
I'm comfortable across the whole stack: running local models when privacy or cost demands it, reaching for the frontier when the task earns it, and wiring the two into workflows that actually ship. Less hype, more built.